Singapore Visitor Arrivals in July 2010

Singapore visitor arrivals registered 24.1 percent growth to reach 1,095,000 in July 2010, the highest ever recorded visitor arrivals in the month of July. This is also the first time that visitor arrivals have  exceeded 1 million in a single month.

The positive growth in visitor arrivals this month can be largely attributed to improved travel sentiment, the draw of our Integrated Resorts and the Great Singapore Sale, and tactical promotions by airlines and hotels.

Visitor days were estimated at 4.3 million days, a year-on-year growth of 21 percent in comparison with July 2009.

Indonesia (232,505), P.R. China (117,728), Australia (87,273), Malaysia (82,512) and India (64,862) were Singapore's top five visitor-generating markets in July 2010. These markets accounted for 53 percent of total visitor arrivals for the month. 12 out of the top 15 markets registered positive year-on-year growth in July this year.

In July 2010, P.R. China (+62.8 percent), Malaysia (+52.6 percent), and Hong Kong SAR (+39.9 percent) registered their highest growth out of the top 15 markets.

Gazetted hotel room revenue was estimated at SGD 173 million, representing an increase of 37.2 percent compared to a year ago.

Average Occupancy Rate posted a 10.2 percentage point increase over July 2009 to reach 90 percent in July 2010 while Average Room Rate increased by 19.9 percent to reach an estimate of SGD 209. Revenue Per Available Room increased by 35.3 percent to reach SGD 188 and hotel room revenue grew 37.2 percent to reach an estimated SGD 173 million.

In July 2010, the AOR of Economy Tier hotels reported the largest growth (+17 percentage points) against July 2009 to reach 90 percent. The ARR of Mid-Tier hotels recorded the largest growth of 0.3 percent against July 2009 to reach SGD 174 in July 2010. Hotels in the Economy Tier reported the largest growth (+0.5 percent) in RevPAR in July 2010 to reach SGD 92.