Thursday, June 07, 2007

Staybridge Offers Free Ubiquitous Wi-Fi

JUNE 04, 2007 -- InterContinental Hotels Group today announced that extended stay brand Staybridge Suites will offer free wireless Internet access anywhere on the hotel property at locations throughout the United States and Canada.

"We want our guests to be comfortable wherever they choose to access the Internet during their stay. We feel it's important to offer conveniences to our guests while meeting the demands of the marketplace," said Robert Radomski, vice president of brand management for Staybridge Suites.

According to an American Hotel & Lodging Association survey done last year, wireless capabilities are common in hotels (BTN, Aug. 14, 2006). However, oftentimes the wireless 'hotspots' are only available in certain areas, such as guest rooms or public areas. Staybridge is the first in its category to offer the service throughout the hotel, according to an IHG press release.

"Nearly all of our guests stay with us for business, and 'wireless anywhere' will allow them to work or access the Internet in other areas of the hotel without being confined to their suite," said Destini Williams-Best, general manager of Staybridge Suites Chicago-Oakbrook Terrace. "This is especially important to most of our guests who stay with us for weeks on end and want to work in an environment similar to what they would have back home."

Upscale brands, such as Staybridge, progressively have been incorporating free Internet into properties, a practice much more common in midprice brands. Previously, Omni, Radisson and Kimpton were the only upscale brands to offer free Internet access throughout their brands (BTN, Feb. 5).

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